Social Media & Digital Campaigns: Recruitment, induction and member events, in one recognisable voice.

Client: AIESEC in Chuka University. Role: Campaign design. Year: 2024 - 2026.

A portfolio of social media campaigns for AIESEC in Chuka University, covering events, recruitment drives and brand awareness over multiple years.

Challenge: Dozens of events and drives a year needed to feel like one organisation while still reading clearly at feed size.

Approach: I translated global brand guidelines into localised, high-energy digital content, using strong typography and clear visual hierarchy to carry dates, locations and calls to action.

Outcome: A consistent, engaging library of campaign content that drives participation across the chapter’s platforms.